ND Sober Ride, a Vision Zero program to remove impaired drivers from North Dakota roads, will offer discounted Lyft rides March 17-21, or while codes last. Use code “VZMARCH1” to get $10 off your ride, where Lyft is available.
Approximately 1 in 7 (14%) adult arrests in North Dakota in 2020 were for driving under the influence (DUI), with alcohol being a factor in about 41% of fatal crashes in North Dakota annually. Many lives would be saved in North Dakota each year if every driver consistently makes the choice to always drive sober, designate a sober driver or use a ride-hailing service.
Discounted rides are made possible through grant funds from AAA – The Auto Club Group of North Dakota. Lyft codes are unique to each holiday or event and a user may only use a code once per time period. Codes can be found on the Vision Zero website.
Companies interested in sponsoring ND Sober Ride can contact NDDOT Safety Public Information Program Manager, firstname.lastname@example.org.
This campaign is part of the Vision Zero strategy to eliminate motor vehicle crash fatalities and serious injuries on North Dakota roads.